Style Group

Style Group is the world’s first Creator-focused boutique investment firm with investments in Technology, Real Estate, and Social Media. We seek to create positive economic impact and long-term value for the Social Media Creators we invest in, and the communities in which we operate with the help of an extraordinary team of Creators, flexible capital, and an innate focus on solving complex problems in the fast-paced Social Media world.

Social Media

Style Group invests in YouTube, TikTok, and other Social Media Creators by providing capital, technology, and support. We are pursuing M&A in the Social Media space to streamline Reach and Engagement while building a pipeline of entertaining content libraries worldwide.

Private Equity

Our private equity strategy offers a combination of financial, management, and intellectual capital to bring lasting value and sustainable growth to our portfolio of Social Media Channels. We set Channels up for success by offering proven best practices and growth capital.


Style Group Social Media Credit solutions are often not available elsewhere in the credit markets and draw upon a range of investment and non-investment grade disciplines including leveraged loans, high-yield bonds, distressed debt, mezzanine lending, rescue financing, etc.

Hedge Fund

SG Hedge Fund’s overall investment philosophy is to protect and grow investors’ assets through both commingled and custom-tailored investment strategies designed to deliver compelling risk-adjusted returns and mitigate risk. Approximately half of the assets we manage are invested in customized vehicles created to meet client-specific objectives. 

Mergers and Acquisitions

Style Group is a longstanding market leader in Social Media M&A advice, including sell-side advice, raid, activism defenses, cross-border M&A, special committee assignments, and complicated merger transactions. We provide advice on a full range of transactions, including mergers, sales, acquisitions, leveraged buyouts, joint ventures, raid defenses, spin-offs, divestitures, and other restructurings.

Media Financing

Style Group Media Finance team works with Social Media Channels to develop customized risk management strategies. Our Media Finance team helps Social Media Creators structure complex transactions while our Leveraged Finance team originates, structures and executes loans and high-yield bond financings for Social Media Content Creators and Channel stakeholders. 

Wealth Management

We work closely with high-net-worth Social Media Creators, YouTubers, families, and select foundations and endowments to develop wealth and investment management strategies. We then identify investment opportunities to help them reach their objectives. We complement these services with robust execution capabilities. 

Middle Market Financing

SG-MMF is a global, multi-asset class business, specializing in principal investing and lending in all levels of capital structures on a risk-adjusted return basis. MMF is the primary center for SG’s middle-market financing and investing activity. The group lends and invests Style Group’s capital directly to mid-to-large Social Media Creators/Channels.

Investment Research

Our Investment Research division provides original, fundamental insights and analysis for clients in the Social Media and broader Media industries covering areas such as economics, portfolio strategy, derivatives, and equity around the world. Our research reports help investors better understand the issues and trends before making a decision.